Location Analytics, On the Rise
As more companies like Google continue to acquire Location Analytics services, the popularity of this technology becomes increasingly clear. Location Analytics is already making a big splash in the world of retail, and that is hardly the only area where it can make a difference. Engineering firms, city planning and the military all benefit from using it. ROK Tech wants you to understand the incredible value of this amazing technology, so here are 5 ways that Location Analytics can improve your processes.
Mapping data visually allows for smoother comprehension.
When it comes to data — especially data related to geography — charts and spreadsheets might not cut it anymore. In addition to using up large quantities of paper every year, charts and spreadsheets may not convey the information as clearly as they need to. Location Analytics is visual, and you can see everything you need mapped out for you in a more convenient manner. When you understand the data better, you are able to work faster.
The scale of the gathered data is enormous.
When you work with Location Analytics, you are acquiring billions of data points almost every day. No matter what you are needing to track, you can do so over an incredibly wide region. At the same time however, you are not limited to viewing data large-scale. If you so desired, you could refine your search to a single county, or even a single building. Large data presented in a convenient way means better decisions overall.
Location Analytics lets you track real-time data
One of the coolest things about using Location Analytics is that you can chose to utilize real-time processes. Much like a GPS, you can track whatever you want to as it’s actually happening. The military uses this sometimes to follow enemy movement and positioning. As an example, you may want to use Location Analytics to track water levels following a recent flood or hurricane.
You can also track historical data.
Of course sometimes you don’t just need what’s happening now; you also may want to look at the past. With Location Analytics you can also track the historical processes to find whatever information you need. Want to follow whether rising temperatures have impacted a specific farm region over the past five years? You got it! Want to compare today’s spread of urbanization and development to fifteen years ago? Sure! All the data you need is right there for easy access.
Location Analytics and GIS Make Processes Faster and More Accurate
In the past, the process for tracking this important regional data was a long and arduous. Data had to likely be collected manually, requiring travel to the locations, multiple personnel on hand, and a higher risk for human error and loss of information. The advent of the internet has made communication and information gathering much faster and Location Analytics is a natural next step in improving the process. When using GIS in conjunction with Location Analytics, you are saving time and improving accuracy. With GIS, processes can be informed by the data and information is pre-populated as the GIS regularly updates. It’s all automated, and it’s far easier to manage.
We hope you are able to utilize Location Analytics to improve your business to be the best it can be. And if you are looking for ways to improve your GIS or other Location Analytics services via cloud storage, better infrastructure, or other managed services, check out ROK Tech’s site, where you can find up-to-date information on better GIS and request a free 30 day trial.