Data visualization is a modern form of communications that involves the study and creation of visual representations of large data streams often known as big data. Visualizing data is a powerful tool across many industries and disciplines and is often done with tools like ArcGIS, capable of turning almost any form of data into a geographical point ready to be mapped. If you have yet to unlock the power of big data in your company or organization and leverage it through maps and other means of data visualization, it’s time to get caught up with the technology quickly becoming taken for granted in various fields. It is being used in various administrative settings around the world from city planning to shipping and logistics and even marketing and sales.
3 Ways Data Visualization is a Powerful Tool
- Consolidating Big Data
Many businesses don’t realize how much data they are collecting through any software they use on a daily basis and so don’t consider how data visualization could enhance their operations and business planning. The fact is that your data is literally piling up in abstract forms visible only to the trained eye, and visualized only through skilled hands. If you have yet to tap the mines of big data at your fingertips through using mapping software like ArcGIS, you are missing a huge step in increasing your business intelligence by leaps and bounds. With data visualization systems in place, you can consolidate these datasets that are too large and varied to handle through conventional analytics tools and translate them for the human mind and eye.
- Drawing Comparisons
A picture really does say a thousand words, or figures, in many cases. Data visualizations are helpful as analytic tools for big data, especially as a means of drawing comparisons in. Visualizations allow you to present many streams of data in one easy-to-interpret figure or map, allowing customers and employees alike to interact with otherwise obscure data.
- Humanizing Data
Statistics are abstract and beyond the understanding of most people both in the business world, as well as nearly all consumers. Data often describes things that aren’t physical but mere concepts that bear no weight in our eyes. A big part of data visualization is humanizing otherwise inhuman facts so that they actually mean something to our lives. Design can play a surprisingly large role in this process, and is one of the biggest arguments for using a tool like ArcGIS that doesn’t just spit out charts and tables, but maps that exist in space and time - the real world we live in. There is no better way to make data something we human beings can grasp as well as enjoy for its physical beauty (like we do the world around us) than by mapping it.
If it’s time you start making the most of your data stores through visualization, give ROK a call. We are experts in ArcGIS infrastructure and can help you with everything from finding the right hosting solutions to building out specialized apps for your company and customers. Give us a call to learn more!